Branding is essential for giving individuals in an organization a unique identity, and where logos are placed
on uniforms matters for visibility and professionalism.
Let's explore how different positions on uniforms are
The choice of branding elements depends on the message, look, and functionality desired for each uniform
position. Carefully selecting where logos, contact
details, and other graphics go allows organizations to
design uniforms that are both cohesive and impactful,
reinforcing their brand identity while being practical.
This position commonly features the company's primary logo. It
is the focal point, offering a clean and recognizable representation of the brand. In addition to the logo, it may include the
company name or a tagline for added brand messaging.
The front chest of a uniform serves as a central canvas for
branding, featuring the primary logo on the left side for instant
recognition. This logo, designed to represent the organization's
core identity, is complemented by the company name and, in
some cases, a tagline.
The back of the uniform serves as a prominent canvas for the
primary logo. It may also feature additional information like the
company's contact number or website. This provides a convenient reference for those who may approach from behind and
wish to make contact.
RHS Breast (Right Hand Side Breast):
In contrast to the left side, the right side often accommodates
secondary elements such as sponsor logos or logos of brother/sister brands within the organization. Some organizations
choose to personalize this space by printing individual names
or numbers, adding a touch of individuality to the uniform.
LHS Sleeve (Left Hand Side Sleeve):
The sleeve is an excellent space for dynamic branding. It often
features a streamlined version of the company logo, and in
some cases, it may include additional elements like a tagline or
a graphic element that emphasizes the brand's identity. The left
sleeve is also a popular place for embroidered patches.
RHS Sleeve (Right Hand Side Sleeve):
Similar to the left sleeve, the right sleeve typically mirrors the
branding elements featured on the left for consistency. It may
showcase a smaller version of the primary logo or a complementary graphic element. This symmetry enhances the overall
polished and put-together appearance of the uniform.
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